1. Client Relationship Management
    • Act as the primary point of contact for assigned merchants.
    • Build and maintain strong, long-term relationships with Key stakeholders.
    • Address and resolve merchant concerns, queries, and escalations in a timely and professional manner.
    • Conduct regular review meetings with clients to assess service levels and satisfaction.

2. Onboarding & Integration Support
    • Coordinate with internal teams (Tech Support, technical, compliance) to ensure smooth and timely on boarding of merchants.
    • Guide merchants through API documentation, integration methods, and best practices.
    • Ensure KYCs, agreements, and necessary documentation are completed in line with compliance standards.

3. Revenue & Growth Management
    • Monitor transaction volumes, success rates, and revenue generated from assigned merchants.
    • Identify upsell and cross-sell opportunities (e.g., EMI, subscription billing, international payments and other products).
    • Work with banking operations to check if commercials are aligned and no revenue loss getting observed for any payment modes.

4. Performance Monitoring & Reporting
    • Track and analyze payment performance, success ratios, drop-offs ( Eg – Merchant Performance Reports , Gateway wise Performance reports )
    • Share regular performance reports with merchants and suggest optimization strategies.
    • Use  MARS dashboards to analyze detailed reports of account performance metrics.

5. Retention & Risk Management
    • Proactively prevent merchant churn through regular engagement and problem-solving.
    • Collaborate with the risk and compliance team to monitor merchant activity and flag anomalies.
    • Ensure adherence to CCAvenue terms of service, fraud prevention policies, and industry compliance norms (PCI-DSS, RBI, etc.).

6. Market Feedback & Product Improvement
    • Collect merchant feedback and relay it to product and tech teams for improvement.
    • Stay updated with industry trends, competitor offerings, and evolving client expectations.
    • Participate in internal strategy sessions to refine product positioning and service offerings.