Job Description – Sales Coordinator
Job Summary
We are looking for a proactive and organised Sales Coordinator to support the sales and business development team in managing leads, coordinating with prospective merchants and partners, tracking onboarding progress, and ensuring timely follow-ups. The candidate will be responsible for maintaining accurate sales records, coordinating with internal departments, and supporting the team in achieving business targets.
Key Responsibilities
1. Sales and Lead Management
- Manage incoming sales enquiries, leads, and merchant registrations.
- Allocate and track leads assigned to the sales team.
- Follow up with prospective merchants to understand their requirements and move them towards onboarding.
- Maintain regular communication with leads and ensure timely follow-ups.
- Track the lead lifecycle from initial enquiry to registration, onboarding, activation, and transaction initiation.
2. Sales Team Coordination
- Coordinate with the sales and business development team on daily activities and pending requirements.
- Schedule meetings, product demonstrations, and follow-up calls with merchants and partners.
- Prepare daily, weekly, and monthly sales activity reports.
- Monitor follow-up status and highlight pending or delayed cases to the reporting manager.
3. Merchant Onboarding Coordination
- Coordinate with merchants for submission of required documents and completion of registration formalities.
- Follow up with internal teams, including Operations, KYC, Risk, Underwriting, Product, and Technical Support, to resolve onboarding-related issues.
- Track merchant registration, approval, activation, and go-live status.
- Ensure timely communication of onboarding updates to the sales team and merchants.
4. Partner and Business Development Support
- Assist the business development team in coordinating with alliance partners, resellers, and referral partners.
- Track partner-referred leads and ensure timely follow-ups.
- Maintain partner details, lead mapping, onboarding status, and business performance records.
- Support partner meetings, documentation, and commercial coordination.
5. MIS and Reporting
- Maintain and update lead trackers, CRM records, sales pipelines, and merchant databases.
- Prepare reports on leads received, calls made, follow-ups completed, registrations, onboardings, and live merchants.
- Track pending cases, conversion ratios, and sales team productivity.
- Ensure accurate and timely submission of sales MIS to the reporting manager.
6. Internal Coordination and Documentation
- Coordinate with internal departments to ensure smooth execution of sales activities.
- Maintain sales-related documents, meeting minutes, proposals, and correspondence.
- Assist in preparing commercial proposals, presentations, and product-related information.
- Ensure proper documentation and timely closure of assigned tasks.
Required Skills and Qualifications
- Graduate in any discipline; a degree in Business Administration, Marketing, or Commerce is preferred.
- 1–3 years of experience in sales coordination, sales operations, lead management, or business development support.
- Experience in fintech, payment gateways, banking, or digital payments will be an advantage.
- Good communication, coordination, and follow-up skills.
- Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
- Strong organisational skills with attention to detail.
- Ability to manage multiple tasks and coordinate with different teams.
- A proactive approach to problem-solving and meeting deadlines.
Key Performance Indicators (KPIs)
- Timely follow-up and closure of assigned leads.
- Accuracy and regular updating of CRM and sales trackers.
- Number of leads contacted and follow-ups completed.
- Merchant registration and onboarding coordination turnaround time.
- Conversion of enquiries into registered and active merchants.
- Timely submission and accuracy of sales MIS.
- Resolution and tracking of pending cases.
- Effective coordination with sales, operations, and partner teams.